Every successful title, from Flappy Bird to Threes, has seen a raft of imitators nibble at their heels. And when people get a really good score, they want to share with friends and challenge them to beat the score.”Ĭloning is rife in the mobile market.
You can tell exactly how good someone is just by hearing the score. “There’s a purity in Flappy Bird’s score system. “Matt had been meditating on this idea of why Flappy Bird was so popular?” says Sum. They started with a ground-up analysis of what makes a good mobile game work, both in terms of gameplay, plus the mechanics and triggers that make a game successful through recommendation and sharing. The game began life as quick project that Sum and Hall deliberately wanted to develop over a short period. There is another way to free-to-play, it seems.Īt GDC last month Hipster Whale’s Andy Sum and Matt Hall spoke about how they crafted the experience and how they wanted to make it a phenomenon. Yet, Crossy Road has been well received and widely acclaimed for its addictive gameplay and considerate monetisation techniques. It’s derivative of an old game, it’s monetised, and its name is a brazen call back to Flappy Bird – itself a magpie of old mechanics and assets. It certainly ticks all the boxes that make traditional gamers roll their eyes. On first appearance it might be tempting to include Hipster Whale’s Crossy Road in that group. Eschewing great gameplay in pursuit of the digital gold rush. It’s sometimes easy to characterise all mobile games as money grabbing, shallow and greedy.
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